We live in a fast-paced world where businesses are constantly seeking to stay competitive, engage customers, and most of all, streamline operations.
Well, we live in a time where so much is possible with AI. And this is where ChatGPT comes into the picture.
ChatGPT is a powerful natural language processing tool that can serve a variety of industries.
From customer service to content generation, ChatGPT can take a lot of stresses and burdens off your shoulders and so lets jump straight into it.
Social Media
There are millions of social media captions that are sent out to Instagram, Facebook, Twitter, and TikTok every single day.
A lot of these captions are hand-written by the social media marketer, and this can take quite a lot of time.
Great news!
With ChatGPT, you can wave goodbye to manual writing and say hello to a world where relevant and captivating captions are just a few clicks away.
Simply provide the AI with a few key details about your post, and within minutes, it can conjure up multiple unique and human-like captions for you to choose from. You can even tell it to write the caption in a tone that you’d like to convey.
Even if you don’t use the AI-generated captions exactly as it, it definitely still remains to save your time as a starting point.
Platforms like Hootsuite’s OwlyWriter AI are just some of the existing tools out that there optimize your social media captions and give you something to work with, leveraging ChatGPT in their backend.
ChatGPT can also help with your social media scheduling and brainstorming what types of content should really go up.
For example, you can start off with prompts like:
What type of content should I post to increase followers on Twitter?- What kind of visuals should I use to promote my business on Instagram?
Email Management
A Litmus survey found that 53% of brands spend weeks developing a single email.
That’s a whole lot of time, all for a single email.
But with ChatGPT, all of this time can be saved. From creating email campaigns, writing email sequences, cold emails, and even A/B testing, you can leverage ChatGPT in several clever ways to help optimize everything about email.
While we won’t go into all of those ways into too much detail, and perhaps that will be saved for another video, one of the most straightforward ways is to help you write an email sequences.
So perhaps you can write, “Help me create a structure for a 5 email sequence that educates subscribers about brain science”
And besides that, what ChatGPT can do for you is create some persuasive email subject lines.
Crafting clickable subject lines is not a simple task, as evident from the numerous websites offering assistance in writing and optimizing them. The challenge lies in condensing an entire email campaign into 60 characters or less, causing stress and consuming valuable time.
This is why using ChatGPT is so efficient, cause it won’t just pump out one, but multiple variations. The more it knows about your target persona, the more it can write in a style that represents your brand voice.
So for example, you might write: “Give me some persuasive subject lines for my first email educating people on why brain science is changing our lives”
Content Creation
For anyone who has worked with content, we know that it can be a long, arduous process.
Well, with ChatGPT, everything can be sped up, as there are several types of content that can be generated with ChatGPT, including blog posts, articles, and creative writing pieces.
Give it a topic, and as long as the model has an understanding for it (at least at the time of this video, any information before 2021), it provides topics, outline structures, and even complete drafts.
Gone are the days where you need to wait long extended hours just for a single editorial piece. With ChatGPT, you can create content efficiently and expand content marketing efforts as a whole.
So for example: “Write me a SEO-optimized article about why learning about AI is important in this day and age. Make sure to include keywords like ‘artificial intelligence’ and ‘ai in modern day’
ChatGPT also makes a great companion for bouncing ideas off. It serves as a way to brainstorm about what topics to write about, what might be relevant for your brand, and more.
Of course, you need to feed information about your business, brand, and messaging for it to understand first. But once it does, you can begin to ask it questions to help you come up with the content ideas. And just as mentioned about social media, you can set the tone as well.
Just to help you get started, some useful prompts to get your brain rolling could be: What type of content would engage my target audience that is aged 45-50 that is wanting to learn more about the Internet?
Product Descriptions
Now if ChatGPT can help you tremendously with content creation, then of course, it should be no surprise that the next on the list is helping with product descriptions.
Provided that you feed it the right information about your product, ChatGPT can serve as a very useful tool to generate compelling and persuasive product descriptions.
You can give it information about the key features, and benefits, and teach it how to use your product, and in an instant, with that, it can spit out some content in a neatly wrapped-up paragraph.
This can be extremely helpful for e-commerce brands, as the speed of getting your products up on-site to having ready-made product descriptions can be much faster.
So for example:
Write a product description for a fishing rod and list out some features, benefits, and anything else that would help the product stand out.
Market Research
One of the most useful things is market research. As mentioned earlier, ChatGPT is great for the starting stage when you wanna get your brain rolling.
You can ask it some pretty neat things such as to define your user persona or give you some examples of questions you can ask to do better market research.
Example prompts for market research using ChatGPT could include:
- What factors influence your purchasing decisions when buying [a fishing rod]?”
- What are your preferred channels for discovering new products or services [in this fishing space]
- What improvements or new features would you like to see in [specific product or service]?”
- How do you perceive the pricing of [specific product or service] compared to its competitors?”
These types of prompts make it so much easier to brainstorm about your company and target audience because there is a soundboard to bounce ideas off. And in turn, if you feed it the right data and information beforehand, you can also get it to sift through the tables of data and give some summary insights about your target audience as well.
Customer Service and Support
Remember, ChatGPT is ultimately a natural language processing generative AI. You speak to it, it speaks back.
What this means is that you can leverage ChatGPT to respond back to customer inquiries and offer assistance in terms of responses. It can answer common questions, provide product information, and even give suggestions.
But of course, just expecting ChatGPT to know everything is not enough. You need to first feed it the knowledge base of data about your company, about the inquiries that are coming in. So if you’re a business, whether an e-commerce platform or just a local retailer, you really just need to do five steps:
- Step 1: Gather and preprocess data: First, you need to collect a lot of different examples of conversations between customers and assistants. We make sure the data is clean (meaning that any weird spelling mistakes and errors are corrected and organized).
- Step 2: Train the model: Once you’ve collected enough data, you need to teach the AI how to understand and respond to customer questions. With ChatGPT, simply start putting in examples we gathered. It starts to learn from these examples and becomes smarter over time.
- Step 3: Implement the chatbot: Once our computer has learned, we create a chatbot using the ChatGPT model. We use special tools or libraries to help the chatbot understand what customers are asking and generate helpful responses. This makes it feel like you’re talking to a real assistant.
- Step 4: Test and evaluate: Obviously, as awesome as generative AI is, it still will make mistakes. So need to make sure our chatbot is doing a good job. So, start testing it with different customer questions and see how well it responds. If it isn’t putting out the answers you want, retrain it to spit out the right answers, and over time it’ll keep getting better and more helpful.
- Step 5: Deploy the chatbot: Once you feel ready, you make the chatbot available for customers to use by putting it on your site. The chatbot is ready to assist customers and provide them with the help they need.
Takeaways
Remember, ChatGPT isn’t going to do everything for you. It isn’t some magic formula that will completely replace workers.
It is, however, a great assistant to your workload. And one that many marketers and businesses should be wary of as a whole.
You should definitely:
- Be as specific as possible — You can’t expect ChatGPT to know everything about what you want. It’s no different from that of a person you just met for the first time. Don’t just ask who the target audience is for your industry. It might not have all the context. If you want information about a particular product or service, then specify what you are looking for (eg: their income level, education, gender, location).
- Have a back-and-forth — Using the ‘meeting a new person’ analogy earlier, you need to think of ChatGPT as someone you’re getting to know and is getting to know you. Take some time to have a back-and-forth conversation. Do not think about it as just something you give instructions to and voila, the results appear. Every great conversation comes from a back and forth, and through that, you get to understand more about what ChatGPT needs to know to help you get to where you want to go.
- Follow up consistently — Let each prompt build up on the one before it. Take a look at how does this in the screenshot below.
He uses ChatGPT to “expedite the ‘fuzzy front-end’ of customer research,” and according to Brian, he’s able to conduct preliminary jobs-to-be-done (JTBD) research—a job that typically takes weeks to complete—in mere minutes. Notice how he keeps specifying what he wants and doesn’t want (e.g., “no introduction or concluding sentences,” “use X answer format,” “begin the response with ‘When I…'”), building on what came before.
- Do not fully rely on it — ChatGPT, like I said earlier, is a great assistant. So let it assist you instead of doing everything for you. I find it to be a great tool to help at the very early stages of whatever you’re doing, from market research to content generation. Since ChatGPT doesn’t take long to generate responses, you can quickly figure out what you want to do and if not, at least can have an engaging conversation to point you to the right way.
